About Me.

© 2015-26

© 2015-26

info@nataliabulashenko.com

I’m Natalia — a brand & product designer based in Berlin, with over 10 years of experience crafting visual stories across digital, editorial, and lifestyle spaces.

Whether I’m designing a brand or a digital presence, I approach every project with care, intention, and a strong sense of visual narrative.

Services

01 – Brand Strategy

Good branding starts with clear thinking. I work with you to define what your brand stands for and who it's for, then bring that to life through a visual identity that feels considered and lasting.

02 – Visual Identity Systems

A logo is just the beginning. I design complete identity systems — typography, colour, iconography, and guidelines — so your team can show up consistently across every touchpoint.

03 – Product Design

Great products are built on empathy and clarity. I collaborate closely with founders and product teams to design intuitive interfaces and flows that reduce friction, build trust, and move users toward what matters.

04 – Website Design & Development

Your landing page is often the first real impression you make. I design pages that communicate your value quickly and clearly, balancing strong visual craft with structure that converts.

Services

01 – Brand Strategy

Good branding starts with clear thinking. I work with you to define what your brand stands for and who it's for, then bring that to life through a visual identity that feels considered and lasting.

02 – Visual Identity Systems

A logo is just the beginning. I design complete identity systems — typography, colour, iconography, and guidelines — so your team can show up consistently across every touchpoint.

03 – Product Design

Great products are built on empathy and clarity. I collaborate closely with founders and product teams to design intuitive interfaces and flows that reduce friction, build trust, and move users toward what matters.

04 – Website Design & Development

Your landing page is often the first real impression you make. I design pages that communicate your value quickly and clearly, balancing strong visual craft with structure that converts.

Experience

Founder & Creative Lead

Spark Studio

'24 - present

Founded and lead a creative studio partnering with tech startups to build clear, distinctive brands and digital experiences. Translate complex ideas into cohesive brand systems while directing specialist collaborators and maintaining full creative ownership.

Founder & Creative Lead

Spark Studio

'24 - present

Founded and lead a creative studio partnering with tech startups to build clear, distinctive brands and digital experiences. Translate complex ideas into cohesive brand systems while directing specialist collaborators and maintaining full creative ownership.

Head of Design

Project A Ventures

'20 - 2023

Led end-to-end creative projects from concept to delivery, providing strategic guidance on best practices. Managed branding, product, and web design across a diverse portfolio. Recruited and directed in-house and external teams to achieve Project A’s financial goals.

Head of Design

Project A Ventures

'20 - 2023

Led end-to-end creative projects from concept to delivery, providing strategic guidance on best practices. Managed branding, product, and web design across a diverse portfolio. Recruited and directed in-house and external teams to achieve Project A’s financial goals.

Visual Designer

Project A Ventures

'17 - 2020

Defined and delivered multiple visual brand identities across digital and physical touchpoints, ensuring consistent brand stewardship. Collaborated with cross-functional teams to design user-centric interfaces aligned with business goals and technical constraints.

Visual Designer

Project A Ventures

'17 - 2020

Defined and delivered multiple visual brand identities across digital and physical touchpoints, ensuring consistent brand stewardship. Collaborated with cross-functional teams to design user-centric interfaces aligned with business goals and technical constraints.

Graphic Designer

PROXI

'16 - 2017

Conceptualized and produced a wide range of branding and print materials, from campaigns to merchandise and signage. Defined technical specs and oversaw production to ensure consistently high quality.

Graphic Designer

PROXI

'16 - 2017

Conceptualized and produced a wide range of branding and print materials, from campaigns to merchandise and signage. Defined technical specs and oversaw production to ensure consistently high quality.

Spanish

Native

English

Fluent

German

Fluent

French, Catalan

Conversational

Talks & Workshops

'25

Staffbase Offsite

Why craft, emotion & taste still matter in Design

'23

Hatch Conference

The art of giving impactful creative feedback

'23

Design for Scale

Minimum Viable Branding (MVB)

'22

PakCon22

Fintech for the working class: building a brand from scratch

'19

PakCon19

First impressions matter: building visual brand identities